Effective all-round branding for the Mercedes-Benz Arena

Services: consulting, development, prototyping, production, installation

Country: Germany

Location: Berlin

With high-quality corporate design elements, we transformed the former O2 World in Berlin into the impressive Mercedes-Benz Arena - the second largest multifunctional arena in Germany.

The most striking illuminated advertising element is the 50 meters long and 4 meters high, free-standing LED lettering "Mercedes-Benz Arena" above the main entrance, which welcomes visitors from afar. Also, in the outdoor area, Joseph Westiform has installed five additional LED signs up to 28 meters long and 2.20 meters high, video boards with lettering at two nearby underground stations and three 5 meter illuminated Mercedes stars.

Inside the arena itself, below the gigantic media cube, a "floating" 8 meter tall, illuminated star was installed. Various chrome-plated letters and stars have been attached to the outside and inside of the sponsor's boxes. All corporate design elements are equipped with our Light Control dimming system, which automatically adjusts the luminosity to the ambient light.

The demanding installation work was carried out by our team of professional assembly experts at a dizzying height. We implemented the entire project in a record time of less than 10 weeks.

Are you looking for an expert for effective all-round branding? Then you've come to the right place! We look forward to your enquiry!

Further references

in the field of arenas & special facilities

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