For the opening of the new Stuttgart Trade Fair Center, Bosch strengthened its brand presence in the region by commissioning us to develop and deliver oversized corporate design elements for the signage on the trade fair car park above the A8 motorway, near Stuttgart, Germany.

The dimensions are gigantic: the illuminated lettering "BOSCH" is 38 meters long and 8 meters high and weighs in at over 20 tons; the illuminated logo is 12 meters long and weighs 12 tons. The entire area is illuminated by 18,000 LEDs with very low energy consumption.

For the safety of drivers, automatic dimming was installed to react to any critical visibility or light conditions. In addition, nocturnal insects are not affected due to the use of harmless colour spectra. The installation of this unique signage directly above the A8 not only required complicated static calculations, but also was challenging from a safety requirements standpoint. For maintenance purposes, the letters are designed so that they can be entered into and are connected to each another by an 85-metre-long bridge.

The Joseph Westiform team successfully implemented the entire project in just four months.

Do you also want oversized corporate design elements for your project? Then contact us, we look forward to your enquiry!