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As part of its rebranding, Westiform furnished the C&A store in Freiburg with corporate design elements in a new "2D" design. The C&A logo changed from its 3D red/blue design to a 2D white logo on an anthracite grey background. The store attracts attention by using five illuminated logos in differing sizes on the outside of the building, with widths from 0.50 to 1.50 meters together with a 0.75 meters wide flag sign in an “old town” style.
Modern touches were used in the interior and ensured a uniform brand image: A wayfinding system with a total of 22 double-sided, self-illuminating signs in the new anthracite design were installed, to help guide customers to the various departments.
Are you also planning such a rebrand? If so, we are your perfect partner and look forward to receiving your enquiry.